I have quite a few customers with trade shows coming up who are looking for bags. There are thousands of choices but here are some things to consider when picking out a bag for your next trade show.
How many do you need and what is the budget for bags is an obvious place to start however the bigger question to me is what would you like the bag to do. Is it simply to have a place for the literature, samples and other trade show swag that you are giving the visitors to your booth? Or would you like your bag to draw people to your booth? Or to remind them of your company when they return home? Or even to keep your company's logo in front of prospects months after the show?
My customer today told me that a salesman from his company judged the success of the bag they choose for last years show by what he
saw at a presentation given by their number one competitor. He liked the sight of his competitor presenting the features of their product to a audience all holding bags featuring my customers logo. The bag was so handy that as visitors would pick it up they put all their other bags inside it. Upgraded so to speak.
Another customer recently told me that he had complaints that the bag they used, although popular, was hard to hang on the rack they use on the show floor. The staff manning the booth felt that the bag, a colorful flat bottomed shopping bag of recycled non woven material, was unwieldy because they would tangle and unfold when they were restocking the rack in the booth. The bag was so popular and their booth was so busy with people interested in their products that restocking became a chore that took them away from the prospects. I helped them choose a bag that lays flat with no gusset, no handles to tangle and that would stay flat so that they could fit more on the rack.
Not all my customers are that concerned with their trade show bag but no one can deny the value of your companies logo traveling the show floor on the easily seen bag hanging on the shoulders of everyone around them. Impressions are extra important at a show where you want to make sure people visit your booth.
Another thing to consider is whether you want the bag to mainly be used at the show or is it important that the bag double as a gift and be used beyond the show?
We know which questions to ask so that we can make finding the perfect bag easy. There are good options in bags constructed of plastic, nylon, canvas, non woven, laminated or
recycled materials. They can be printed in ink, foil or digital full color, embroidered or heat applied transfers. They start under fifty cents and bags that take days to get or need to be ordered months ahead of time. We know bags, we can find the right one for you.
Give me a call or shoot me an email and I will send you a few good choices for your trade show. 800-237-3948 rocki@sullivangroupusa.com
