Saturday, November 14, 2009

Holiday Gift Tips - Making Your List and Checking it Twice

The holidays provide the perfect opportunity to further strong relationships with clients and acknowledge customer loyalty.

Depending on your budget, you may only give gifts to your top clients, those you have a close or long time relationship with and those that send you referrals. However remember that giving corporate holiday gifts is a way of applauding those who support, encourage, invest, and help build at every level, everyday. 
When you make your list you may want to consider making it tiered. Using 2 or more levels of gifts can give you a way to show how much you value a special client but also give you the most exposure for your budget.

Consider sending token gifts with cards to all your clients and to assistants and company employees that we might not have much daily contact with, but who make our lives easier. Sometimes people only send holiday cards or gifts to the CEO or president, when there are many other influential people at the company that might be important to include. Gifts that can be mailed flat with a card can be an option for this group.

Tell us who is on your list, are they executives or factory employees?  Engineers, farmers or salesman?
Tell us how many are on your list and what kind of budget you have in mind and we will send you a list of sugggested products.   Sullivan Group will make it easy for you to choose gifts that we know are the best value available and that are going to appreciated.

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