Boone's Bets the Farm on Branded Shirts

TEES, THE TRENDY MARKETING TOOL

Was that Kim Kardashian in a Boone's Farm T-shirt? Yes, it was. The socialite is just one of many trendsetters to sport a T-shirt touting the quirky brand. Boone's Farm, the fruit-flavored, inexpensive wine launched in the 1960s, is in the midst of a revival.
Three years ago it launched its "Bring Boone's Back" marketing effort. The goal was to make the brand relevant among influencers. Its marketing tool of choice: the T-shirt. Style-conscious celebrities, deejays and members of the press were seeded with a high-end logoed shirt..

"The branded Boone's Farm T-shirts are an effective marketing tool because they serve as walking billboards for our brand," says Kammy Dosanjh Chahal, assistant marketing manager of E&J Gallo Winery, which owns Boone's. "Simply using posters and serving product is great, but easily ignored by consumers."

Think about giving your logo legs.  T-shirts are hot and at Sullivan's we have the low down style, selection and designs. We would be glad to show you the latest trends in t-shirts!